The Power of Online Presence
​& How to Create it

Gavin grew up in the pool industry, and through high school and college worked summers in the Only Alpha Pool Products manufacturing facility. After college, he chose to pursue a career in advertising working as a digital strategist for some of the largest healthcare and orthopedic companies in the industry for 7 years. He recently returned to Only Alpha Pool Products as an outside sales representative. ​

Thank you for attending our Presentation at the MidAmerica Pool & Spa Show/Southeast Pool & Spa Show! Below are the Gavin Saxer's blogs over the topic, giving you a in depth recap of how to create a powerful  and successful online presence. Feel free to email g.saxer@onlyalpha.com with any questions. 


Presentation: 
https://www.linkedin.com/pulse/digital-marketing-campaign-flow-moving-beyond-objectives-gavin-saxer/ 

Audience & Personas: 
https://www.linkedin.com/pulse/why-audience-discovery-so-important-gavin-saxer/

Social Media Advertising: https://www.linkedin.com/pulse/free-social-thing-past-spend-money-where-people-time-gavin-saxer/

Brand & Messaging: 
https://www.linkedin.com/pulse/brand-research-walk-your-consumers-shoes-gavin-saxer/